Friday 21 May 2021

4 Potential Problems When Creating Your Email Database

 

Email database spamming by at least 22.5 percent every year. No matter how many individuals choose to opt-out each year, a company still needs to constantly work on purging unproductive email leads, adding new email contacts, and otherwise keeping a healthy email database in order to keep a profitable list. This article is going to discuss a few simple things that a company can do to keep email databases safe and grow their database with new email contacts. This article will also give companies a good idea of what actions they need to take in order to stop email database spamming.

The first thing that you can do to prevent email database spamming is to never send emails to anyone without their permission. You should always identify who you are sending to before you send them anything. You should also ask the person to confirm their email address before you start the email with them. If you are unsure whether or not someone wants your email, you should never send it to them. There are many instances of individuals building up email contacts which are never used and sending spam messages to them.

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Another great way to prevent email database spamming is to watch for the exit pop-up that most email database software comes with. An exit pop-up is displayed whenever you attempt to remove a contact or unsubscribe from a list. You should find an escape route in every instance where this occurs to prevent a contact list from being abused. You should also look for an option in your business email database software that allows you to remove contact lists manually as well.

The third step to proper email database management best practices is to avoid using the words" unsubscribe" or "unsubscribe" in your email content. First, if you use these words in your email content, it will cause spam issues for your business. Secondly, if you do this, it is likely that you will receive warnings or other messages from your ISP regarding SPAM. It may also affect the availability of your business email lists. SPAM blacklists are available on the Internet and can be manually submitted for approval.

Lastly, avoid including the words "buy" or "discount" in your emails. These words can stir up sales excitement among potential buyers and subscribers. People generally do not like spam and if you want to build up your email lists, avoid this word. However, you can add these terms in your opt-in forms if you feel it is necessary to promote a product or service in a subtle manner.

Email databases have changed dramatically over the years. It is important that you understand the appropriate strategies for managing your database to ensure that you do not end up in a situation where you have over-looked your legal rights and have resulted in potential lawsuits. The best way to do this is to consult with a highly experienced email address database provider who will be able to guide you through the process of creating a compliant database that complies with the CAN SPAM Act. Email databases are becoming more sophisticated with increased technological capabilities. This can greatly increase the potential for email abuse and illegal activity. If you do not have an existing email database, it is advisable to begin the process of building one now so that you can protect yourself and your business.

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